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Kimberly-Clark Corporation

Mechdyne partnered with Kimberly-Clark Corporation to design and install a unique FLEX system configuration and virtual reality software in K-C's new Innovation Design Studio (IDS) in Appleton, Wisconsin. The FLEX system is one of the centerpieces of K-C's IDS and virtual reality capabilities, which help's the company and its retail customers gain key insights into consumers' shopping behaviors, as well as research new product innovations and store concepts from idea, through concept testing to actual execution without moving a single package of product.

To learn more about Kimberly-Clark's IDS and virtual reality technologies, or view recent media coverage featuring their state-of-the-art facility, click one of the links below:

Coverage on ABC News:

Virtual Stores Reveal Customers' Real Needs: How a Virtual Store Can Measure What Makes Consumers Spend, What Attracts Them

Video Clip: What Would a Virtual Store Look Like? Take a look at your corner store - in virtual reality

Video Clip: Virtual Shopping: A lab tests the psychological motivation behind shopping by recreating a store

Information Week News Story:

InformationWeek 500: Kimberly-Clark's Virtual Product Demo Center Yields Real Ideas On How To Sell More Products: Retailers test product display techniques for Kimberly-Clark's wares as well as other merchandise

The Wall Street Journal News Story:

A Virtual View of the Store Aisle: Kimberly-Clark and Others Track Shoppers in New Ways; Finding Huggies on the Shelf

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