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Fakespace Systems Establishes European Presence With New U.K. Office Industry Expert Richard Cashmore Joins Visualization System Provider In The United Kingdom To Better Support European Markets Kitchener, ON - October 25, 2000 - Fakespace Systems Inc., a world leader in immersive visualization systems, today announced the opening of its first European development office, and the appointment of industry veteran Richard Cashmore, Ph.D., as Business Development Representative. The new office, located in Leicestershire, United Kingdom (UK), will enable Fakespace Systems to better support its current customers and aggressively expand its sales and marketing programs in key European markets. Cashmore, who is well-known for his visualization market expertise, recently served as virtual reality (VR) practice leader for PERA International Technology Centre, a European consulting firm that specializes in bringing innovative practices to manufacturing organizations. Before joining PERA, he was a product manager for Prosolvia Clarus AB, a provider of software tools for building 3D simulations, virtual reality and other real time visualization applications. Cashmore holds a Ph.D. in Control Engineering and a Bachelors degree in electrical and electronic engineering from the University of Leeds in England. "We're extremely pleased to launch expanded European sales operations by recruiting a manager of Richard Cashmore's caliber," said Dan Wright, president and chief executive officer of Fakespace Systems. "His broad range of experience in immersive visualization applications for energy, military and manufacturing applications make him the ideal executive to establish Fakespace Systems presence in the U.K. and across Europe." At PERA, Cashmore worked with clients in automotive, manufacturing and energy markets to analyze and improve industrial processes with the use of immersive visualization. During his year and a half at Prosolvia, he worked as a VR evangelist and helped define the Oxygen product family. Cashmore was European Technical Manager for Transformation Software Ltd, before he joined Prosolvia. There he supported defense accounts in their use of MultiGen, Paradigm and Prosolvia software. He also worked for Bristish Nuclear Fuels Plc, where he lead a project that investigated computer simulation and virtual reality to train operators to use robotic devices. "I'm extremely pleased to join the Fakespace Systems team, to help promote a better understanding of the company's products and services here in Europe," said Cashmore. "Having worked with a broad range of display systems and service providers, I know that I'm signing on with the best for high quality products and conscientious customer support."
### About Mechdyne Corporation Mechdyne Corporation is the world’s largest company dedicated to consulting and development of immersive, networked and collaborative visualization systems. The company addresses complex projects where an in-depth understanding of user requirements leads to the development of products and customized solutions involving elements of visual, software and support systems. Mechdyne’s product divisions provide advanced display technology, audio/visual systems design, and implementation services, as well as immersive and interactive software development and support. Headquartered in Marshalltown, Iowa, Mechdyne’s customers include leading government laboratories, military research programs, energy companies and a variety of ‘edutainment,’ manufacturing, and other users of visualization technology. More information is available at www.mechdyne.com. Mechdyne Press Contact Jeff Brum Matt Schmidt |
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