A large defense contractor gained hundreds of hours of productivity and saved thousands of dollars in technology investments. An OEM’s local and remote stakeholders took advantage of user-centric, media-rich collaboration spaces to virtually review high-end engineering designs and share video and content with tier-one suppliers. An oil and gas enterprise created a plan that produced 80 percent technology utilization and provided measurable success metrics.


How did our clients accomplish all this? Easy.


We stopped talking about technology.


Helping clients design flexible, multi-purpose AV/IT technology solutions and collaboration spaces starts with focusing on a vision. From my experience, it’s really difficult to not talk about equipment or functionality. Technology isn’t a concept or idea like the “Vision” is – it is tangible, easy-to-define, and already exists. For example, people grab onto a specific component like a VTC codec as the foundation for their collaboration space because video-teleconferencing is easy to understand. 


Unfortunately, this strategy creates unforeseen barriers to workflows, and often leads to misdirected investments. Puzzle piecing together a technology system out of “cool” components constrains, and in some cases obstructs, making your vision a reality. 


So we stop talking about technology. We stop talking about components. We start talking about workflows, desired outcomes, and established organizational goals to drive technology design.

This starts from our very first conversation with a client. We encourage conversations to include all stakeholders, including system owners,  power users, purchasing decision makers, and people that manage workflows. From these sessions, we work together to define the goals, essential workflows, and metrics for realizing goals. When we have a clear vision, technology system design begins.


If you would like to know more about how taking the focus off of technology can improve the return on your technology investment, please contact me here.

To read part 2 of the Stop Talking About Technology blog series, click here


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